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BASF introduces digital visualisation tool for automotive exterior colours

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As OEM designers will tell you, gaining a realistic impression of a car exterior colour in the early part of the design phase can be quite a challenge. However, German chemical company BASF may be about to make this challenge a bit easier, with the release of AUROOM- a new digital platform which has been designed to help OEM designers access a database of photo-realistic virtual car colours.
BASF's new visualisation tool allows OEM designers to gain a better realisation of what their chosen colour will look like.
(Image via BASF).

According to BASF, the new platform captures all facets of automotive coatings including lightness flop, colour flop, and sparkling. By mapping these colours on car models, OEM designers can virtually paint every colour proposal and gain realistic impressions of colours and effects on a complete car. AUROOM also provides real-time side by side comparison of different colour shades of the same colour group to make the right colour decision easier.

The key breakthrough promised by AUROOM however, is speed.

By using this new digital visualisation tool, OEM designers will be able to speed up and perfect the overall colour design process as they will no longer have to rely solely on physical samples that need to be painted and shipped etc.

At present BASF works with almost every car manufacturer on the market, and currently produces over 600 colours- all of which will be added to this new digital platform. The colours will be added to the system by being scanned by cameras. The huge amount of appearance data generated during the scan will be processed using a sophisticated mathematical model. OEM’s will then be able to access the comprehensive colour data on the AUROOM platform and render it on different 3D shapes provided by the platform or CAD shapes of their own models.

BASF has clearly worked hard to ensure that the visualisation is as close to real-life as possible, as Mark Gutjahr, head of Automotive Colour Design EMEA at BASF’s Coatings division explains:

“Automotive coatings are highly complex colours with texture, colour position and surface defining the overall impression. To easily understand the impact of these colour parameters on a 3-D shape, the digitised colours enable the user to see this on their individual models”.

Krzystof Patryk Stolarzewicz, head of Global Strategic Marketing at BASF’s Coatings division, further explains, saying:

“Digitalisation is an important topic, especially in the automotive industry. We have a lot of experience creating colours in our labs and now we are able to digitise them and create photo-realistic digital reproductions. For our customers, it means the colour decision process will become easier, faster and much more effective. They can also use the data for their own brand-specific car configurators so that car buyers can experience automotive colours in their entire variety which supports their buying decision”.

BASF’s AUROOM platform will initially be introduced to OEMs in EMEA and will then be rolled out further on completion of the start-up phase.

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BASF introduces digital visualisation tool for automotive exterior colours - Time to read 3 min
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