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Bentley introduce Rainbow Continental GT V8 Convertible for Pride

14/07/2020
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Bentley have unveiled a stunning rainbow version of their Continental GT V8 Convertible that will feature as part of an online Pride event later this month. 

Bentley's rainbow Continental V8 Convertible was designed for the Cheshire Pride event
(Image via Bentley)

The Crewe-based luxury automotive firm have partnered with Cheshire East Council for the North West’s first virtual Pride event on Saturday 25th July. They say that the partnership will celebrate three key themes for Bentley: pride in the diversity of its colleagues at its home and around the world, hope and gratitude as the business begins to emerge from the Covid-19 crisis and ongoing support for the local community.

Bentley's Pride Rainbow car outside their Crewe headquarters
(Image via Bentley)

“We embraced the opportunity to create our first rainbow car, because rainbows are recognised as an icon for the LGBTQ+ community and Pride events which celebrate individuality and take place around the world during June and July,” said Dr. Astrid Fontaine, Bentley’s Member of the Board for People, Digitalisation and IT. 

“As Bentley steps up its emphasis on the importance of diversity and inclusion, we’re delighted to be sponsoring Cheshire East’s virtual Pride celebrations on Saturday 25 July – and our rainbow Bentley captures the essence of that perfectly.

“The actual design of the car was inspired by a concept submitted in a competition we held during lockdown for colleagues and their families to co-create a Bentley that captured the moment. The stand-out winner was Eleanor (age 5). Her design also reflects our thanks to the local services that have supported us, and the work many of our colleagues have undertaken to support our local community over the last few months”.

Bentley's bespoke V8 rainbow design came from 8 year old Eleanor
(Image via Bentley)

The team developed bespoke colours for the wrapped model that, according to Maria Mulder, Head of Colour and Trim, are intended to convey a feeling of emotional well-being, human connection and wonder. 

“Who doesn’t love a rainbow? It’s uplifting to see appearing in the sky above a dark cloud and it brings a feeling of hope. It also gives us an element of emotional wellbeing.

“Rainbows are the result of science delivering beauty. They are about the reflection and refraction of light. The rainbow-wrapped car shows the way we use metallic pigments to create an effect which shows up the body styling lines of the Continental GT Convertible, while the contoured pigments of beautifully polished high gloss surface reflects the environment around it.”

A bespoke colour range was used for the Bentley Rainbow wrap
(Image via Bentley)

Bentley describe the colours used as: 

  • Dragon Red - an arresting and distinguished metallic, evoking a sense of speed and presence. It displays a fiery character befitting the extrovert eye-catching intensity of this sporting red.
  • Orange Flame (metallic) - makes the boldest of statements. Mixed with 'Mica' pigment and aluminium, it is painted in a single layer, topped with a clear coat, cured and then finished with a 'mirror finish' polish.
  • Yellow Flame - a unique colour created for the Mulliner coach-built Bacalar limited edition model. This specially developed paint reflects a striking transition of colour that intensifies the drama of form and contours.
  • Apple Green (metallic) -  brings a fresh, modern hue to the green spectrum and provides a striking pop of confident colour.
  • Sequin Blue (metallic) - developed from a special request from a customer to match the colour of a sequin on her favourite dress, this is a rich metallic blue with a deep shadow and unrivalled ability to draw attention to the exterior shape and form of all models.
  • Azure Purple (metallic) - a dark, rich shade with blue undertones created when Bentley was asked to match the unmistakable colour of the beautiful African Violet flower.

The iconic Bentley logo on their rainbow convertible
(Image via Bentley)

As well as taking part in the virtual event, the rainbow-wrapped car will take pride of place in the CW I showroom in Crewe throughout the month.

Bentley's rainbow convertible along with the individually coloured cars outside their Crewe headquarters
(Image via Bentley)

Cheshire East’s Virtual Pride 2020 will take place on Saturday 25th July from 2pm-7pm and will feature the rainbow Continental alongside interviews with Bentley staff. In addition there will be interviews, music, competitions, performances and information supporting the LGBTQ+ community. More information can be found at www.prideinthepark.com

Bentley created the rainbow convertible as part of Cheshire East's Virtual Pride 2020 event
(Image via Bentley)

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Bentley introduce Rainbow Continental GT V8 Convertible for Pride - Time to read 4 min
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