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BHP named world's most valuable mining brand

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BHP has struck metaphorical gold, being named the world’s most valuable mining brand by consultancy firm Brand Finance, with a total brand value of $6 billion and AA brand strength rating.
BHP has retained its title as the world's most valuable mining brand
Retaining its top spot from 2018’s rankings, BHP grew its brand value 17% over the past twelve months and has also been recognised as Australasia’s most valuable business-to-business brand. These achievements follow BHP’s corporate leadership investing significant effort in charting out a forward-looking brand vision based around growth and security. During the same period BHP also undertook a significant rebranding exercise, which has clearly achieved strong results with BHP’s brand value increasing 51% since only 2017.

Commenting on BHP’s number one position in the rankings, David Haigh, CEO of Brand Finance, said:

“In a sector where brand and reputation have been largely ignored, now more than ever, mining companies are realising that branding matters. BHP is the perfect example of this, using a re-branding exercise to demonstrate its role in Australia’s economy and community, substantially improving its brand value over the last two years”.

ArcelorMittal gets silver

The world’s second most valuable mining, iron and steel brand goes to ArcelorMittal, improving 52% to $4.3 billion, with the price recovery of steel helping to boost revenues. Acquisitions are also driving its brand value growth; the company completed its transaction to acquire Italian steelworks brand, Ilva, which will be known as ArcelorMittal Italia and help grow its European steel business. It also announced plans to acquire the insolvent Essar Steel, which supplies the only steel approved in India for warships, submarines, battle tanks and armoured vehicles. This acquisition is through a 50-50 joint venture with Nippon Steel, Japan’s largest steel producer and third largest steel producer in the world.
Several big names have retained their position in the top 10 most valuable mining brands table
(Illustration via Brand Finance).

Tata Steel accelerates

India’s largest private-sector steel producer, Tata Steel is the fastest-growing mining, iron and steel brand this year, up 60% to $1.2 billion. India experienced increasing demand for steel to facilitate government infrastructure projects, and the company focused its strategy domestically, opening the Kalinganagar steel plant in Odisha, helping Tata Steel to increase sales to almost 8 million tons annually.

In August 2018, Tata Steel announced its Q1 consolidated net profit more than doubled from the same period last year, which was largely contributed to sales growth in the automotive and industrial sectors as well as improved operational efficiencies.

Major names retain their rankings

Other major industry names that have once again made the rankings include Glencore, Rio Tinto and Vale, whilst Nippon Steel experienced a strong 34% growth in its brand value thanks to strong demand for auto-steel in the Asia and North America markets.

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