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CES 2019 showcases the future of connected cars

09/01/2019
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Judging by the technology showcased at this years Consumer Electronics Show (CES), the era of the connected car has arrived.

With new vehicles from just about every automotive manufacturer now incorporating some form of smart-tech, this year’s major tech trend is to push this as far as it will go - finding newer and more encompassing ways to integrate data with driving.

Samsung's Digital Cockpit is just one of many connected car technologies revealed at CES 2019
(Image via Samsung)

Immersive driving experience

Samsung are making the biggest headlines from the Las Vegas-based show, through their subsidiary Harman’s “Digital Cockpit 2019” being pushed as the ultimate connected car experience. 

While other smart-tech focuses on either practical driving applications or entertainment options - the Digital Cockpit encompasses both - surrounding you with smartphone-like features optimised to your user profile. 

Highlights of the system include a facial-recognition feature for the driver, allowing the car to recognise you and fit the car’s settings - including display preferences, seat height, lighting and music playlists - to your personal profile. 

Samsung's Digital Cockpit will create an immersive driving experience with personalised data displays and entertainment systems automatically controlled via voice-activation and facial-recognition
(Image via Samsung)

More than basic instrument information, the displays also includes camera-based safety solutions including a mirror replacement vision system that are optimised to provide an unrestricted surround view in both day and night driving conditions. 

Finally the cockpit’s many smart apps can be controlled by voice commands using Samsung’s Bixby AI assistant. This hands free control utilises Samsung’s Cellular-V2X technology to incorporate mobile network solutions and deliver up-to-date information across multiple smart apps for a more engaged, safer and more personalised driving experience. 

Intelligence on the road

Qualcomm have teamed up with Amazon to bring Alexa artificial intelligence functionality to cars
(Image via Amazon)

Also looking to incorporate the rise of personal digital assistants into the driving experience is telecommunications equipment company Qualcomm who teamed up with Amazon’s Alexa to develop in-car artificial intelligence.

The team’s demonstration at the show highlighted their Smart Audio Platform to include immersive natural language instruction involving in-vehicle navigation, points of interest and multimedia services.

“The vision behind Qualcomm Technologies’ automotive solutions is to continuously improve and expand the realm of possibilities for in-car experiences while delviering unparalleled safety-conscious solutions”, said Nakul Duggal, Senior Vice President of Product Management.

“Leveraging Amazon’s natural language processing technology, along with services like Amazon Music, Prime Video, Fire TV and Audible, allows us to offer an exclusive, interactive in-car experience for both the drivers and passengers to leverage the latest innovations in a natural, intuitive way.”

A new reality

Audi have opted to drive down the route of pure entertainment for their CES offering, revealing a unique partnership with Disney to create an in-car virtual reality system.

This VR game is packaged for passengers - primarily younger ones who may be seeking a more thrilling trip than the standard school-run. The VR game - “Marvel’s Avengers: Rocket’s Rescue Run” - immerses the wearer in a spaceship adventure that reacts with the movement of the real-life car.

When you turn right, the spaceship turns right. When you speed up, it speeds up.

Audi will be licensing the technology to their subsidiary, Holoride, who will make it available to other carmakers and content developers.

“Creative minds will use our platform to come up with fascinating worlds that turn the journey from A to B into a real adventure,” said Nils Wollny, Audi’s Head of Digital Business.

“We can only develop this new entertainment segment by adopting a cooperative, open approach for vehicle, device and content producers.”

From home to phone and now on the road, connected technology is continuing to be integrated throughout our lives. With more automotive brands pushing for connected cars, the driving experience of the future is set to change drastically.

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Tags: Automotive, ICT
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CES 2019 showcases the future of connected cars - Time to read 4 min
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