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Five Minutes with Fircroft: Perth

24/04/2015
Fircroft Austrialia - PerthMichaella Rogers is Country Director for Fircroft Australia. Here she discusses her current role in the business, the biggest challenges in the resources sector and being based in the Perth office.

Why Fircroft and what is your role?

The essence of why I decided to join the business is simple; Fircroft prides itself on the values and expertise within the company. We are a family owned business that has become the huge organisation that it is, due to hard work and listening to the market and our customers. When you talk to our board, it’s an honest robust conversation around ethics, growth, and building for the future. It is refreshing to work in such an honest and ethical environment, and I am guessing that is why the business has so many long standing employees.

My role at Fircroft is to ensure we continue to build our valued client base and deliver on the promises we make. Additionally, in the current climate which is experiencing huge change and a degree of uncertainty, its bring opportunities to support our contractors with the next phase of their careers. After 10 years in Australia, I have seen many ups and downs within our industry, but one thing is for certain; Australia is a strong global player, and exciting times are ahead with new projects on the horizon.

After 21 years in our wonderful industry I have learnt a lot about myself and people. Therefore, my passions are simple; to surround yourself with great ethical colleagues who continually develop your skills. We are all on a journey of personal development and growth, and it’s an easier road trip if your community is like minded. If I could start my career again, there is not much I would change. Not much, I learnt from the bottom up, made mistakes along the way, but have been mentored by the best, so I have no regrets. Maybe though I would of come to Australia earlier than I did as it’s a great lifestyle and incredibly diverse within the recruitment industry.

What do you see as the biggest challenges for the resources sector right now?

Without a doubt the oil price is keeping us all on our toes; however, after working in the oil and gas sector for such a long period of time, it comes with the job. We are used to the oil price consistently changing, and unfortunately it is lower now that it has been for quite some time. However, it also presents both operators and EPCMs with huge opportunities around acquisitions and mergers. Additionally, this is a time to position ourselves more efficiently, and hopefully raise our global position as being the productive nation that we should be.

Our current challenges are about retaining the ‘A’ team within our industry, whilst delivering our projects on time. The Human Capital Chain is a complex and time consuming strategy; however, if our industry gets this piece right, the future is just as bright as the previous boom times.

Looking ahead, what are the plans for Fircroft Australia?

Our plans are to continue with the “voice of our customers and contractors” mentality, no matter how up and down the market may be. We will also continue to build our expertise in key disciplines, and support the industry with the new projects on the horizon. It’s an exciting time for Fircroft Australia; I have worked at Fircroft for 6 months, and the company is in its 45th year of business. I am looking forward to seeing where the next few years takes us!

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