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Land Rover's 70th Anniversary

15/05/2018
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Land Rover’s 70th anniversary is just around the corner. Join us as we take a look in the rear-view mirror and explore some of the greatest adventures ever undertaken with these iconic vehicles. Throughout seven decades, Land Rovers have been used in daring expeditions across the globe. From Singapore to the Sahara, and from the Australian outback to the Amazon, Land Rovers have been used in endurance challenges across all kinds of terrain.
From Singapore to the Sahara, and from the Australian outback to the Amazon, Land Rovers have been used in endurance challenges across all kinds of terrain.
To commemorate seventy years of four-wheeled, high-octane adventuring, Land Rover has released a new promotional video. In it, they look at some trail-blazing vehicles and interview their daring drivers. The video outlines the challenges faced on the famous Oxford and Cambridge Far Eastern Exhibition of 1955-56. During an arduous six-month journey, two teams travelled from Europe to Singapore entirely on land. This had been attempted many times before, but it had never been successfully completed.

In the video, we also hear from Bob and Joe Ives, the brothers who formed the only UK team to ever win the Camel Trophy. In 1989 they travelled across the Amazon in gruelling conditions, weaving a route through some of the densest jungles in the world. The Camel Trophy was a driving competition which placed vehicles in some of the most challenging environments. Land Rovers regularly set the standard by which others were judged in this demanding competition. This rich heritage adds a distinctive quality to the appeal of Land Rovers. In the last ten years, global sales have increased by a factor of three.
From Singapore to the Sahara, and from the Australian outback to the Amazon, Land Rovers have been used in endurance challenges across all kinds of terrain.
Over the last seventy years, Land Rover has forged a place in global automotive history and its vehicles have an enduring appeal. We’re excited to see what future adventures are in store for this automotive icon...

The road ahead...

At Fircroft, we’re proud to have a close relationship with some of the most historic and successful car manufacturers. We recruit automotive professionals with the drive to succeed.

If you’d like to move into the fast lane and supercharge your career, visit Fircroft's automotive recruitment page today. 

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Land Rover's 70th Anniversary - Time to read 2 min
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