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Revealed: the world's most valuable chemical industry brands in 2019

07/02/2019
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Every year Brand Finance, one of the world’s leading brand valuation consultancies, carries out an evaluation of the world’s leading chemicals brands. The results of 2019’s evaluation? Germany’s BASF has been named the world’s most valuable chemicals brand following a year in which its brand value grew by 11% to US$8.3 billion.
For the second year in a row BASF has been named the world's most valuable chemical industry brand
It’s the second year in a row in which BASF has been crowned ‘most valuable chemicals brand’ and it follows the unveiling of a new strategy by BASF which included ambitious new targets, more focus on organic growth and greater emphasis on expansion in Asia, notably across China.

According to Brand Finance’s analysis, BASF also retained the title thanks to its strong corporate climate action and water security efforts, which include a commitment to the company carbon dioxide neutral by 2030 (no mean feat for a chemical company), and policies to keep its greenhouse gases flat between 2018 and 2030, whilst also launching innovative, climate-friendly chemical production methods.

However, a series of high-profile mergers across the chemicals sector could soon bring strong challengers to bear against BASF’s position as number one.

“BASF’s brand, which has a powerful track record over a number of years, could come under real pressure from the combined DowDupont merger, which brings two compelling brands under one umbrella. The modernising of chemical plants is now more crucial than ever as brands compete to update their production facility processes and also ensure that all work in research and development is underpinned by digital solutions,” said David Haigh, CEO of Brand Finance.
The world's top 10 most valuable chemicals brands in 2019
(The world’s top 10 most valuable chemicals brands. Image via Brand Finance).

A period of chemicals mergers

The chemicals industry saw a strong period of consolidation and M&As throughout 2018, with over $100 billion spent on transactions. The most high-profile of these mergers was the DowDuPont deal. The combination of the two brands- $6.8billion and $3.3billion respectively- exceeds BASF’s $8.3billion.

Other high-profile mergers across the industry have resulted in legacy brands being allowed to continue, a clear indication of the value of their names and reputations within the chemicals industry. Other high-profile mergers, including Linde-Praxair (up 14% to $2.3bn) and Air Liquide-Airgas (up 10% to $2.6bn), have resisted the opportunity to tamper with their existing brands in the market.

Other notable chemical brands

Saudi Arabian petrochemicals giant SABIC first entered the Brand Finance Chemicals 10 ranking last year, and this year has retained its position in third place. Over the past 12 months SABIC has seen a solid brand value growth of 18% to achieve a brand value of $4.0billion.

The fastest growing brand within the top ten is South Korea’s LG Chem, which saw its brand value rising by 38% to $3.3billion, moving the company into fourth place. The brand’s strong growth is attributed to increased brand visibility across Asia, largely due to increased sales and expansion of the company’s battery plants in China.

A new entrant into the top ten is LyondellBasell, which saw its brand value up 32% to $3.1billion, just a year on from a major rebranding exercise. The brand’s public image has also been boosted by a strong commitment to help end plastic waste through chemical recycling and variety of plastic recycling ventures.

You’ve just read about the world’s most valuable chemicals brands…

…now work for them with Fircroft. We’ve been recruiting senior and executive level professionals for the world’s leading chemicals companies for close to half a century. If you’re looking for your next career move, register with Fircroft today or explore our current chemical industry vacancies.
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Revealed: the world's most valuable chemical industry brands in 2019 - Time to read 3 min
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