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The Bentley Bentayga is a work of art

11/11/2020
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Bentley are well known for their distinctive aesthetic, but the beauty of their vehicles has never quite been demonstrated like this before. 

The company have teamed up with Los Angeles based Secret Walls Studio to create a virtual event and film series that “celebrates the power of inspiration as told through the attributes and focused design language of the new Bentayga”. 

Because of course. 



Three artists have been commissioned to each create one-off works based on key attributes of the new Bentayga. These artists are Mikael B, Laci Jordan and “It’s A Living” - and each one will present their work in the virtual event along with a film documenting their journey from influence to the realisation of their vision. 

The pieces will also be auctioned in December to raise funds for Inner-City Arts, an arts education program that works to improve opportunities for the development of creativity, learning skills and self-confidence in Los Angeles-based inner-city children. 

“These artistic expressions have brought to life what we’ve always believed – the New Bentayga embodies the power of influence, inspiration and legacy. The Bentayga has created a Grand Touring experience that is truly without boundaries, and our hope is this collaboration will inspire future generations to live and create in the same way,” said Christophe Georges, President and CEO of Bentley Motors Americas.

If you’re still unsure how artistic vision can be led by a major automotive brand’s latest launch, Bentley prepared a brief primer on the Bentayga and the artists involved: 

‘Key to the new Bentayga is its strikingly dynamic look, which draws inspiration from the marque’s new design language, introduced by the third-generation Continental GT and all-new Flying Spur. Together, the three cars form a new family that are more visually connected than ever before. The bold styling offers an imposing road presence, with every panel at the front of the car redesigned for a cleaner, modern look.

Inspired by illumination, designer and artist Ricardo Gonzalez, who goes by ‘IT’S A LIVING’, created a typographic work of art entitled “Light the Way” to pay homage to the intelligent LED matrix headlamp technology that includes the signature Bentley design inspired by cut crystal glassware and the new elliptical headlamps. The lattice pattern offers a unique jewellery-like appearance when illuminated, with a deep, three-dimensional glow. The lights also offer an animated ‘welcome’ feature with a sweeping direction indicator. Grounding in these very details, ‘It’s a Living’s’ signature script style can be easily recognized from large-scale murals where the ambiguity in the text-based messages that continually create a dialog between the viewer and the artwork.

Based in Los Angeles with roots in Copenhagen, what Mikael B creates is motivated by a universe in which everything is possible – juxtaposing and challenging historical art references from Baroque to Cubism, expressed in utterly contemporary fashion with spray paint. His focus for the piece entitled, “Afterglow” is the diamond stitching details found throughout the Bentayga. He states: “I was equally impressed in seeing the way the contrasts and diamond patterns complement each other. I work with that a lot in my art style - combining the soft, the sharp, the cold, the warm, to make that fine balance. When you see that final piece, you just feel a special harmony amongst all of these elements.”

Laci Jordan is a multidisciplinary designer and the true definition of a modern-day renaissance woman. Laci creates under the guiding conceptual theme of “Everyday Life” from her eyes. Though slightly varied in aesthetic, object and palette, her work reflects her deep commitment to creating authentic and unapologetic portrayals of contemporary culture. Her approach and depiction of the exterior designs of the Bentayga, namely the sculpted power and haunch lines, combine with the evolution of her surroundings to create “Things I Imagined.” This harmony highlights Bentley design DNA in tandem with the muscular and elegant stance of the Bentayga simultaneously.’

The art in motion virtual event and full details can be found here: https://www.bentleymotors.com/na/en/na-campaign-art-in-motion.html

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The Bentley Bentayga is a work of art - Time to read 4 min
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