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“Tense your legs,” comes the disembodied voice from the car’s audio system. “Now flex your neck”.

It’s certainly a strange thing for your car to be asking you, but in the future, this could become the norm.


Because, of self-driving car technology. 

(Image via Mercedes-Benz).

When we do not need to be actively engaged in the process of driving from A to B we’ll have a lot more free time to engage in other activities, including exercise.

Mercedes Benz is already pursuing this future with their top of the range S-Class sedan, which they claim is the most advanced self-driving vehicle currently on the market.

The car comes complete with a series of pre-programmed, mood-altering activities involving music, exercise, massage, heat and aromatherapy. The idea is for the ‘driver’ to arrive at their destination refreshed, relaxed and in a good mood.

Daniel Mücke, head of Mercedes’s Energising Comfort program says that “the body is designed to move, and if you are driving for five hours, you are not moving.” He particularly enjoys one part of the program: “The exercises for the face are especially helpful because they make you smile and that stimulates happy feelings.”

A complete change of atmosphere within the car can be achieved by the touch of a button. The 12.3-inch high-resolution display can depict a crackling fire, which triggers the climate control system which strategically dispels warm air throughout the cabin.

(Image via Mercedes Benz).

Changing the automotive workforce

As self-driving cars become more advanced, steering around corners, switching lanes, and completing entire journeys from end-to-end, automotive manufacturers will have to switch their focus; how to amuse and entertain drivers who no longer need to drive.

And this will necessitate new skills and disciplines within the manufacturing workforce.

Consider that the Mercedes S-Class sedan features a fragrance atomiser system, so that the car can be filled with delightful odours. If you were to tell an automotive technician a few years ago, that they would end up replacing scent cartridges as part of a standard service, I’m sure they would have barely been able to contain their mirth!

But as the Mercedes S-Class attests, this is becoming a reality.

(Image via Mercedes Benz).

As an experienced automotive Recruiter, I’m already considering the new skillsets that will be in demand in the coming half-decade. Skills that have never been or only marginally associated with the automotive industry could quickly become an integral part of a manufacturer’s standard workforce. Picture rows of interior designers busily crafting bespoke interiors, or digital artists creating custom wallpapers for the in-car entertainment screen, writers and musicians collaborating to creating augmented reality entertainment series for the heads-up display.

Having just re-read that last paragraph, I’d understand if you thought I was letting my imagination get carried away.

But once self-driving cars become a mainstream reality, consumers will demand ever more sophisticated forms of in-car entertainment and manufacturers will have to respond- and hire the people that can make this happen…

Hire the workforce of the future with Fircroft

At Fircroft we work with the automotive brands of the future helping them to look ahead and identify key talent trends. Find out how we can help your business by speaking to us today.

Tags: Automotive
Recent Comments
We hibernate
OMAR, 16 November 2017
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