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Work in ICT? Then your next job could be in the automotive industry

09/01/2018
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Gone are the days when a cassette deck or CD Player were considered the cutting-edge of in-car entertainment.

With this week’s announcement at CES 2018 (Consumer Electronics Show) by Panasonic, that they have teamed up with Amazon to bring the Alexa voice system to cars, the signal is clear that the automotive industry, and the type of skillsets it needs to have is beginning to undergo a profound change.
Panasonic announced it's collaboration with Amazon at this year's Consumer Electronics Show
(Image via Panasonic.)

As we spend more and more time in our vehicles (the average American spends an average of 17,600 minutes driving each year), and as automotive manufacturers seek to differentiate their vehicles in an increasingly crowded marketplace, infotainment is opening up an array of new job opportunities- especially to those individuals that have traditionally worked in ICT or electronics.

You can check out a selection of these next generation automotive jobs here.

But back to Panasonic’s announcement…

In addition to Amazon, the company has also teamed up with Google to create a series of in-car infotainment systems that utilise Google’s Android operating system- which, like Alexa, has voice assistant capability.

According to Panasonic, these systems will enable voice control of certain vehicle functions such as heating, ventilation, media and navigation. The systems will also tell you about upcoming appointments, provide vehicle analytics data and stream your personal music collection.

Tom Gebhardt, President of Panasonic North America, recognises the transformative impact that these systems can have upon both the driving experience and the automotive industry itself:

“When drivers have access to familiar Alexa contextual commands and responses from inside the car, it opens up a new world of experiences OEMs can offer- enabling some of these capabilities even without an internet connection is revolutionary. The Panasonic and Amazon initiative to deliver auto makers this capability signifies Panasonic’s commitment to lead in the automotive industry.”
From mid-2018 all new BMWs and Minis will come with Alexa built-in.
(From mid-2018 all new BMWs and Minis will come with Alexa built-in. Image via BMW).

As Panasonic controls 11.5 percent of the infotainment market we can expect to see a large number of new vehicles being released over the coming years featuring either Alexa or Google Assistant. As a result, manufacturers are going to be scrambling to source the expertise they need to effectively integrate infotainment systems into their new models.

With that in mind- if you work in ICT or electronics, perhaps your next job could be in the automotive industry?

Register with Fircroft now to access exciting and rewarding automotive jobs all over the world.
Tags: Automotive, ICT
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Work in ICT? Then your next job could be in the automotive industry - Time to read 3 min
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