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David Burnell, Digital Marketing Executive, FircroftV2

David Burnell

Digital Marketing Executive
My bio
Part of my role is to look after the website as far the user experience is concerned, ensuring the visitor to has the best user experience. To design user flow and the steps the visitor would take to register or sign up to Fircroft’s newsletter, for example.
My research would involve competitive analysis and developing personas. I would carry out A/B testing to ensure the visitor completes one of Fircroft goals, these goals include: Registration, Job applications, CV submission or to contact Fircroft.

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