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  • Job reference: RMS0224264

Product Marketing Manager - Enterprise Software

  • Sector: Power & Energy
  • Location: Home Based
  • Job type: Permanent
  • Date posted: 20/03/2020
  • Duration: permanent
This vacancy has now been filled.

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The Role:
You will be tasked with collaborating with multiple departments both in the UK & Globally, including Product Management, Field Marketing, Demand Generation and Sales teams to ensure that product, services and solutions are well positioned, with quantifiable proof points, properly launched into the market, and supported throughout the customers journey.

You will manage the full product lifecycle, capturing creative strategy to drive customer engagement and including adapting constantly to market changes and competition.

Key Responsibilities:
* Develop customer-centric value propositions, positioning and messaging that differentiates our solutions in the defined market segments
* Develop customer segmentations and create buyer personas for each solution's total addressable market (TAM)
* Project management of product launches of new products and releases, and manage the cross-functional execution of the go-to-market plan
* Stay informed of competing solutions, competitor activities and maintain competitive comparisons and evaluations
* Maintain a library of case studies and customer testimonials, and build relationships with internal champions at key customer accounts
* Create high-impact customer-facing materials that clearly communicate thought leadership, value, and unique advantages of our solutions to specific buyers. These include product brochures, videos, white papers, case studies, etc.
* Create effective training and sales tools to help sales team win deals. This includes facilitating product training and creating sales decks, cheat sheets, ROI calculators, etc.

The Company:
This business are a global-leader in offering software and solutions that allow industry leading businesses to both monitor and maintain the performance of its assets. With a diverse range of solutions and applications they operate on a global scale across multiple industries, including power, utilities, transportation, mining and renewable energy.

Essential Skills / Qualifications:
- 8+ years experience within Product and Solution-focused Marketing.
- Knowledge of relevant industry sectors, including utilities, power generation, transportation and renewable energy.
- Technical focused approach to marketing, with prior knowledge and experience of enterprise software offerings being advantageous.
- Self-starter, able to work in collaboration with a global marketing team across multiple campaigns from inception to launch.

About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.

Fircroft is registered as a Data Controller with the Information Commissioner as required under the General Data Protection Regulation 2016/679. Fircroft will only process your personal data for the specific purposes of managing your application.

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