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  • Job reference: RMS0197133

Marketing Manager

  • Sector: Automotive
  • Location: Norwich, Norfolk
  • Job type: Permanent
  • Date posted: 18/07/2018
  • Duration: on-going
  • Time left:
    d h m s
    (11/09/18)
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The Role:
Marketing Manager to be responsible for presenting and developing the external face of the company - a luxury sports car brand

To improve the marketing and brand position of the company in the UK, European and China regions and to work with the head of commercial to achieve sales targets, with direct report to the director of engineering

Main duties:

* Understand, support and drive the implementation of the strategic business plan.

* Support AMP activities as appropriate

* Generate the company's annual marketing and communications plan and budgetary requirements for UK, Europe and China automotive engineering market sectors

*Part of the Senior Management team, with responsibility for review of monthly sales figures, AMP targets and budgets on a monthly basis for the UK, Europe and China markets

*Development of marketing strategy, tactical plans and budgets for all the company's marketing activities globally, with particular emphasis on marketing communications.

*Lead marketing activities, sales presentations, organisation of seminars and exhibitions in the UK, Europe and China

*Design and generation of Direct Mail & email marketing campaigns and digital media for website to social media

*Working with technical teams to generate new ideas to promote the company's business

*Support to the commercial group for portfolio management including market position, competitor analysis and new product development

*Ensure that consistent use of brand messaging and brand identity are used across engineering on all external communications

*Writing, design and production of all marketing material, for example, product brochures, mailers, presentations and display stands for seminars and exhibitions

*Organisation of exhibitions, from design of stands to logistics support, pre and post event marketing and managing of the stand and personnel and press during the exhibition

*Writing of press releases and distribution to the press, building relationships with and talking to editors and advertising account managers

*Working with Group and Cars marketing departments to ensure consistent use of the Corporate Identity and to help plan and implement key Group events, for example major industry motor shows

*Management of graphics agencies for the production of high quality marketing material and advertising

Essential Skills / Qualifications:
*Degree educated
*Knowledge of engineering. Digital and print media experience. Event management, CRM knowledge, good IT skills
*Planning, budgetary control, team management, creative skills, knowledge of full marketing mix
*Experience in B2B marketing with knowledge of international marketing. Knowledge of engineering, automotive or technical sectors. Full marketing mix experience and used to creating material in-house.
*Team player, focused, dedicated to the role, flexible, passionate about marketing and able to think of new ideas and new creative approach to continually improve the quality of marketing across the company.

About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.

Fircroft is registered as a Data Controller with the Information Commissioner as required under the General Data Protection Regulation 2016/679. Fircroft will only process your personal data for the specific purposes of managing your application.

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