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  • Job reference: RMS0209730

Marketing Team

  • Sector: Automotive
  • Location: Thailand
  • Job type: Permanent
  • Date posted: 11/05/2019
  • Duration: permanent
This vacancy has now been filled.

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The Role:
1) MISSION : Define and implement the value strategy to drive revenue and growth through customer centric pricing principles for the business lines.

2) KEY EXPECTED ACHIEVEMENTS
2.1 Pricing & Revenue management
* Develops pricing strategies aligned with the financial, marketing and strategic objectives of the business (segment, branding, positioning, targeting, etc)
* Revises pricing strategies as necessary to accommodate changing market conditions.
* Coaches others in pricing setting techniques and methods.
* Provides organizational oversight with regards to price setting.
* Foresees market changes and trends and anticipates how to adapt to them
* Demonstrates understanding of how revenue management systems support various organizational value propositions.
* Describes the cost and pricing structure of a given organization and its products/services.
* Describes various methods of calculating product and service costs
* Demonstrates understanding of how costing and pricing can support organizational objectives
2.2 Data Processing
* Analyzes and interprets information to identify significant trends or patterns.
* Probes with tact and diplomacy to get the facts, when others are reluctant to provide information.
* Identifies related industries & competitors product and services that have an impact on the business (segment, branding, positioning, targeting customers ,etc)
* Demonstrates a thorough understanding of own organization's industry
2.3 Business Intelligence:
* Demonstrates a solid understanding of tools, methods, strategies for Business intelligence performance analysis.
* Uses a variety of metrics and methodologies to measure business performance against financial objectives.
* Identifies business issues and opportunities by analyzing financial and non-financial data at the transaction level in the organization.
* Achieves revenue management goals within own department or functional area.
* Performs appropriate profitability analyses and makes recommendations to support short- and long-term decisions (e.g. break-even, relevant cost, contribution margin, linear programming, sensitivity and uncertainty analysis, etc).
2.4 Brand & Marketing strategy
* Utilizes the Unique Selling Point of the product or service to differentiate it from the competition.
* Uses simple tools such as Brand & Product positioning maps to visualize and interpret the organization's position relative to competitors.
* Sources information to aid marketing pricing strategy development.
* Leverages the links between marketing pricing strategy and organizational metrics, e.g. revenue, gross margin, etc
2.5 Product and Services
* Uses simple tools such as product position maps to visualize and interpret the organization's position and brand relative to competitors.
* Matches product/service to obvious customer needs and those of the competition.
* Differentiates between product/service features and benefits.
* Demonstrates thorough knowledge of marketing principles (e.g. segmentation, positioning, marketing mix, branding).
* Demonstrates understanding of organization's offerings and markets.
* Sources information to aid marketing pricing strategy development.
* Demonstrates understanding of the links between marketing pricing strategy and organizational metrics, e.g. revenue, gross margin, etc.
* Uses all forms of communications (verbal, written, formal presentations and electronic) in a clear and precise way to communicate with the customer on value.
* Provides Value (product/service) arguments for the Saleforces

3) Scope of Responsibility: Both horizontal & vertical price ramping for all distribution channels including;
a. RT Distribution Price: MTSC, WS, MSP and transactional
b. Fleet Price: MFC contract price (Budget, Actual Pay & CPK) and Direct EU
c. OE B2B Price: OE project price quotation
d. Public tender for Gov. projects
e. Price of Services
i. Service price around tire (vehicle alignment, repair, inspection & etc…)
ii. Price of Michelin breakdown service

4) Activities & Reporting
a. Monthly price capture & analysis
b. B2B Price list (by product, channel and LB)
c. B2B Price structure & program
d. Price Benchmarking analysis (SI, SO & DL margin)
e. Breakeven price analysis to support sales program feasibility study
f. Valorization tools study & simulation
g. Margin simulation tools to support sales team

About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.

Fircroft is registered as a Data Controller with the Information Commissioner as required under the General Data Protection Regulation 2016/679. Fircroft will only process your personal data for the specific purposes of managing your application.

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