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  • Job reference: RMS0219714

AVP, Commercial Planning

  • Sector: Commercial
  • Location: Thailand
  • Job type: Permanent
  • Date posted: 23/11/2019
  • Duration: permanent
  • Time left:
    d h m s
    (04/01/20)
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The Role:
Principal Accountabilities:
* Develop commercial strategy by translating company's strategic direction to maximize revenue, achieve cost efficiency and ensure alignment with customer's needs
* Determine customer segment strategies, positioning strategies, value proposition, and channel marketing strategies, and ensure alignment with overall corporate identity and across all relevant commercial strategies
* Develop and review commercial master plan (rolling update) and prioritization to fit budget, headcount, and channel/technology capacities, ensuring integration both offline and online requirements, device strategy, portfolio management plans, and the alignment across the company (e.g. company's plan, product plan, customer channel service and sales plan)
* Oversee advise Prepaid/Postpaid Segment functions in developing and managing specific segment and sub-segment (including micro special segments like Migrant and Tourist) marketing acquisition strategies, price positioning, value proposition strategies and rolling plan to achieve growth in revenue and market share
* Oversee and advise on mapping of prepaid/postpaid products, services and offers to targeted individual customers by considering their behavior and lifestyle to maximize acquisition and ensure effectiveness of campaign budgets
* Direct effective communication of commercial strategies and plans to relevant business functions for operational coordination and alignment
* Oversee the monitoring and review of commercial strategies to meet changing competitive conditions and company's strategic direction
* Manage the campaign contact policy, including prioritization and quota management to ensure customer centricity is balanced with revenue maximization
* Develop, manage, and enhance customer journey and customer experience policy by embedding customer centric principles into all marketing strategies
* Manage market research function, including survey, analysis, actionable summary reports, offer insights, and customer demand forecasting, to support Market function, especially for developing marketing strategies and plans and ensure the effective utilization of the outcomes
* Determine and promote market/campaign process management improvements

About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.

Fircroft is registered as a Data Controller with the Information Commissioner as required under the General Data Protection Regulation 2016/679. Fircroft will only process your personal data for the specific purposes of managing your application.

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