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  • Job reference: RMS0223193

Consumer Insight Expert (Digital Services)

  • Sector: ICT
  • Location: Dubai
  • Job type: Permanent
  • Date posted: 24/02/2020
  • Duration: permanrent
This vacancy has now been filled.

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The Role:
The individual will partner with the marketing team to identify and deliver customer and business insights to support the development, execution and evaluation of critical marketing initiatives.

* Provide trend analysis and market predictions
* Develop ongoing brand tracking methodology
* Develop consumer insights through regular customer surveys
* Act as focal point for all insights, consumer information, data management and competitor information.
* In collaboration with global/region, perform primary market research projects according to budget and in alignment with the brand strategy to identify insights.
* Provide global/region with insights from the markets in order to influence broader business decisions related to strategies and initiatives.
* Through analysis or key data and insights, develop a deep understanding of customer trends and behaviours to determine best opportunities for growth.
* Analyze and integrate multiple sources of external and internal data to identify customer insights and leverage these insights to make business decisions to drive growth.
* Develop monthly dashboards with key insights including but not limited to product usage, trends, market share and customer attitudes/beliefs.
* Conducts advanced analytics to gain deeper cause-and-effect (ROI) into business performance.

The Company:
A leading technology company

Essential Skills / Qualifications:
- 8+ years experience in the areas of market research, analytics, customer insights,
- 3+ years experience working with (projects of) Digital/Technology companies.
- Understanding of Middle East market, user trends, culture & customs
- Data analytics, market segmentation, trends analysis

About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.

Fircroft is registered as a Data Controller with the Information Commissioner as required under the General Data Protection Regulation 2016/679. Fircroft will only process your personal data for the specific purposes of managing your application.

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