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  • Job reference: RMS0192676

Automotive Marketing Communications Manager

  • Sector: Automotive
  • Location: London
  • Job type: Permanent
  • Date posted: 04/04/2018
  • Duration: on-going
  • Time left:
    d h m s
    (02/05/18)
This vacancy has now expired.
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The Role:
In light of Our Client's growing Automotive business, we are recruiting for a Marketing Communications Manager to support the manufacture, build and delivery of a new, uncompromising 4x4.

Reporting directly to the Commercial Director and working very closely with the Group Communications team. this is a rare opportunity to join a well-funded start-up OEM within a substantial organization, with innovation at its core. The successful candidate will be integral to the process of marketing and promoting a completely new vehicle and establishing a new brand. Fulfilment of the role requires an individual with extensive experience of both marketing and PR, preferably within the automotive industry.

Job Purpose:

* Define, develop and implement a fully-costed worldwide marketing & PR campaign from start of production and beyond, consistent with brand values
* Coordinate and manage Our Client's roster of agency partners tto ensure consistent and coherent execution of the marketing & PR plan
* Based on prior experience, develop relationships with key opinion leaders in the media across the three categories of automotive, business and lifestyle
* Close working relationship with the Network Development Manager, Brand Manager and After-Sales Manager to develop an integrated plan for product launch (start of production scheduled for late 2020)
* Support the development of the corporate internal and external communications plan
* Manage annual marketing & PR budget, measuring marketing & PR spend effectiveness against pre-agreed KPIs for return on investment
* Manage the content quality for external communication material, especially through traditional channels
* Provide corporate external communication support to executive management and relevant internal stakeholders
* Support on all external corporate communication editorial calendar with purpose to facilitate news and editorial/press release leads gathering.
* Support on the issues/crisis management

The Company:
Our Client is one of the world's biggest manufacturing companies, and in a new departure, they are now seeking to add world-class Automotive expertise to support the manufacture of a new, uncompromising 4x4 coming to market by the end of 2020. The creation of this new 4x4 will honour the spirit of traditional rugged off-roading, whilst offering a step change in build quality and reliability and meeting the safety and environmental considerations of the present day - a significant challenge, and

Essential Skills / Qualifications:
* Signification national Marketing Communications and Media experience in a B2C environment; automotive experience highly desirable but not essential
* Proven involvement with national/international branding activities
* Managed substantial budgets
* Agency experience (either working for/with) would be advantageous
* Commercial acumen and articulate with strong presentation skills
* Excellent interpersonal skills
* Experience co-ordinating a number of agencies to successfully complete multiple projects
* Multi-tasker and able to work towards tight deadlines
* Creative with ability to think outside the box
* Up-to-date with latest trends and commercial best practices
* Willing to get your hands dirty - a doer as well as a thinker/strategist
* Excellent command of the English language written and spoken
* BS/MS degree in marketing or a related field

About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.

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