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  • Job reference: RMS0210119

Digital Marketing Manager- Automotive

  • Sector: Automotive
  • Location: London
  • Job type: Permanent
  • Date posted: 10/07/2019
  • Duration: permanent
This vacancy has now been filled but please feel free to use the links below to send us your CV or view similar jobs.

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The Company:
Our Client is one of the world's biggest manufacturing companies, and in a new departure, they are now seeking to add world-class Automotive expertise to support the manufacture of a new, uncompromising 4x4 coming to market by the end of 2020. The creation of this new 4x4 will honour the spirit of traditional rugged off-roading, whilst offering a step change in build quality and reliability and meeting the safety and environmental considerations of the present day

Please note, it is essential that all applicants have delivered automotive digital marketing projects.

Purpose of the job:
* Working closely alongside the Head of Marketing Communications, the Customer Experience Manager and wider Commercial team, this role will take responsibility for delivering key digital marketing projects
* They will develop, implement and deliver digital marketing solutions in collaboration with partner agencies
* The Digital Marketing Manager requires significant experience in all aspects of digital marketing (including, but not

Benefits to you:

Competitive company bonus up to 20% annually, excellent annual leave allowance, London allowance up to £4000 per annum, group pension scheme up to 9% contribution from employer, on-site gym with free classes.


Responsibilities:
* Scope and project manage the delivery of the new website, intranet, and associated apps, establishing the process for future functionality and content requirements, consistent with brand values
* Plan, establish and build the online community, pre- and post-launch
* Implement robust digital marketing reporting, including analysing website analytics and social media data
* Coordinate and manage the company's digital marketing agency to ensure consistent and coherent execution of digital marketing projects
* Work closely with the Customer Experience Manager to manage email marketing to ensure subscribers are regularly updated on the project, in order to build interest, drive positive sentiment and ultimately deliver leads
* Coordinate with the company's Social Media and Content Manager and social media agency, ensuring high level and consistent management of all social media channels, including organic and paid content as they relate to the digital estate
* Align with social media insight (listening, analysis and reporting), supporting the Social and Content Manager, ensuring feedback informs marketing strategy, the digital estate as well as wider commercial business intelligence (Retail, Product, etc)
* Manage digital marketing spend in all channels, measuring effectiveness against pre-agreed KPIs for return on investment
* Manage the content quality for external communication material through digital marketing channels, ensuring consistency with other marketing communications and PR

Desired Qualifications:
* Level of education & Experience:
o Several years' digital marketing experience within the automotive industry
o e-commerce or automotive experience highly desirable
o managed budgets
o experience co-ordinating a number of agencies to successfully complete multiple projects
o Experience working with multiple markets/regions outside of the UK

About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.

Fircroft is registered as a Data Controller with the Information Commissioner as required under the General Data Protection Regulation 2016/679. Fircroft will only process your personal data for the specific purposes of managing your application.

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