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  • Job reference: RMS0221022

Brand Manager

  • Sector: Oil & Gas
  • Location: Trinidad and Tobago
  • Job type: Permanent
  • Date posted: 06/01/2020
  • Duration: permanent
This vacancy has now been filled but please feel free to use the links below to send us your CV or view similar jobs.

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The Role:
The Brand Manager is responsible to develop, recommend and implement marketing plans and promotions and work closely with the Sales, Marketing, Promotions and Merchandising teams to facilitate the achievement of optimum brand equity, sales, quality, distribution, visibility, price, placement and promotion of the assigned brands to enhance the Company's image as a preferred supplier in the Industry.

* Analysis of brand strategies and positioning for effective go to market plans, through development of annual marketing plans.
* Develop plano-grams and train merchandising team to ensure proper product placement, shelf share and pricing
* Training of Sales, Customer Service and Warehouse Personnel internally on new products.
* Review of stock regularly to ensure stock levels are adequate and where necessary that plans are developed to deplete slow moving stock in a timely manner.
* Implement marketing plans, promotions, media and product launches for assigned brands to facilitate the achievement of the Company's marketing objectives.
* Monitor market trends, research consumer markets, competitive activities and conduct consumer insights, to identify opportunities and key issues and areas for investment.
* Conduct brand sales analysis to understand performance and document brand trends ensuring all required corrective actions are developed and implemented.
* Achieve and monitor monthly sales and gross profit targets in keeping with departmental objectives, implementing measures to address short falls
* Manage A&P spend in line with budgeted, margin requirements and brand investment
* Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
* Ensure optimum quality, distribution, visibility, price, placement and promotion of the assigned brands in all trade channels
* Prepare draft forecasts and budget proposals and administer approved A&P budgets in collaboration with suppliers, Business Unit Manager and/or Product Manager, ensuring that all expenses are accounted for and tracked
* Conduct regular trade audits, monitoring existing brand portfolio, competitive activity, promotional trends and identify opportunities and areas for investment.
* Develop and maintain a close relationship with brand principals, keeping them current on product performance and market trends.
* Monitor and report on all competitive activity in the trade through regular trade visits, including appropriate tactical initiatives to counteract such activity and assessing distribution levels and shelf presence
* Monitor product expiration dates and damages of assigned brands at the Warehouse and implement measures to keep expiries to a minimum
* Assist with inventory management - ICM forecasting - to ensure minimization of stock-outs, reduction in slow moving stock and liquidation of discontinued products and monitoring of expiry dates.
* Create and disseminate tools needed for sales, promotions and merchandising team to launch/introduce products in line with road map
* Perform other related duties as required by job function.

* Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
* Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
* Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
* Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
* Self Regulation - Job requires maintaining composure, keeping emotions in check
* Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
* Persistence - Job requires persistence in the face of obstacles.
* Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
* Analytical Thinking - Job requires analyzing information and using logic to address work-related issues and problems.

* Base Salary Range - TT$12 - 15K
* Monthly Incentive TT $3k (Based on achievement of Gross Profit & Sales targets)
* Travel Allowance - $2K per month
* Annual Incentive - 1 month bonus pool
* Other Benefits - Health, Life and Pension, 15 days' vacation

Essential Skills / Qualifications:
* Have at least 2 - 3 years of proven Brand Management experience with a Bachelor's degree in Management or Marketing OR at least four (4) years of relevant training and experience within the Health and Wellness/FMCG industry.
* Be customer focused, possess excellent interpersonal skills and be capable of working in a highly competitive environment.
* Must be proficient in use of Microsoft office suite of products.

About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.

Fircroft is registered as a Data Controller with the Information Commissioner as required under the General Data Protection Regulation 2016/679. Fircroft will only process your personal data for the specific purposes of managing your application.

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