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  • Job reference: RMS0225069

Brand Manager

  • Sector: Other
  • Location: Thailand
  • Job type: Permanent
  • Date posted: 09/05/2020
  • Duration: permanent
This vacancy has now been filled.

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The Role:
Responsibilities;
* Develop the brand strategy (incl. product pipeline, price & promotion strategy) to increase brand performance and continually enhance the brand reputation.
* Develop strong and unique brand position, with high consumer relevance in Thailand.
* Review and define the role of Brand in the category and use this to identify opportunities for range rationalization or expansion and new product development.
* Review brand performance, brand competitiveness and product trends to identify consumer insight and trends for new product development
* Develop product concepts on base of generated insight, with product benefit and reason to believe.
* Develop direction for formula and packaging development, develop design according to given guidelines with external agencies.
* Analyze feasibility of proposed Own Brands and products.
* Analyze business potential of Own Brand products, e.g., how the brands are positioned in the market and crystallize targeted consumer insights, develop regional business case
* Conduct store and competitor visits, analyze market trends, consumer preferences and competitors' activities to identify opportunities and key issues.
* Work in collaboration with cross functional teams such as Buying, Supply Chain
* Project manage the development and lifecycle management of products in alignment with cross functional teams
* Develop price and promotion strategy, reviews to assess results compared with expectation.
* Adhere to brand visual standards as per any Global Brand requirements.
* Report and present product and brand performance to key stakeholders.
* Work in partnership with global brand teams to develop strategies that enhance brand performance and reputation.
* Develop brand communications and marketing assets to improve consideration, trial and repeat purchase.
Education and Qualifications;
* University graduate in Business Administration or related field.
* More than 5 years work experience in brand/category management/ Brand development/ Product development.
* Experience in product development for Dental/Medical Device and pharmacy Industry
* Experience working in/for international businesses would be ideal.
* Experience in project management, leading cross divisional teams.
* Excellent communication skills both verbal and written (incl. English).

About Fircroft:
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