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  • Job reference: RMS0205304

Digital Product Owner (Marketing)

  • Sector: Automotive
  • Location: Crewe, Cheshire
  • Job type: Contract
  • Date posted: 23/01/2019
  • Duration: on-going
  • Time left:
    d h m s
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The Role:
Oversee the management of the client Dealer Website programme across 230 websites, 60 countries and 26 languages alongside the clients chosen supplier to support the clients corporate objectives.


  • Ensure the delivery of business as usual services for dealers through the Dealer Website partner.
  • Deliver continuous improvements / optimisation to the client Dealer Website programme based on business priorities, dealer feedback and key performance indicators.
  • Support new model launches by market and deliver updates to vehicles in line with model year product actions.
  • Set up new dealer partners, ensuring the completion of suitable training on the platform.
  • Report the on-going performance of the programme in to the client business.
  • Ensure best practice search engine optimisation of the platform by market.
  • Delivery of an on-going communication plan, best practice training and education of the clients retail partners to extract the value of the programme.
  • Work with local stakeholders to ensure the legal compliance of the programme by market.
  • Provide a web analytics reporting platform to enable dealers to self-serve in understanding the performance of their websites.
  • Support the Pre-Owned Stock Locator programme as part of an integrated part of the client Dealer Websites.
  • Work with other key internal stakeholders, such as Aftersales, to ensure that their programmes are suitably represented within the Dealer Websites.

The Company:
Is a leading Automotive manufacturer with a reputation for outstanding quality the world over. With demand increasing and an upturn in production, there is a need to bring further skills into the business to deliver on current and future projects.

Essential Skills / Qualifications:

  • Demonstrable experience of having worked with a luxury brand in delivering digital products / services to high-net worth individuals with a clear understanding of their motivations and behaviours.
  • Substantial experience of having worked within the automotive industry with a clear understanding of the manufacturer / market / retailer business model.
  • A proven track record of leading web technology projects within organisations that have delivered a positive benefit for customers based on a strategic vision.
  • Demonstrable experience of having successfully managed change within a complex organisational landscape.
  • Experience of having run effective customer-facing campaigns to acquire new users of a service alongside internal communication programmes to deliver successful engagement.
  • Demonstrable project management skills with the ability to manage multiple tasks concurrently.
  • Ability to self-start, demonstrating proactivity and taking of initiative.

About Fircroft:
Fircroft has been placing people in specialist technical industries for approaching half a century, focusing on mid to senior level engineers for contract and permanent roles worldwide. By applying for this job you give consent for Fircroft to contact you, via email & telephone, to discuss your application along with future positions and Fircroft's services.

Fircroft is registered as a Data Controller with the Information Commissioner as required under the General Data Protection Regulation 2016/679. Fircroft will only process your personal data for the specific purposes of managing your application.

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