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  • Job reference: RMS0104429

Marketing Communication Manager (Thai ONLY)

  • Sector: Commercial
  • Location: Thailand
  • Job type: Permanent
  • Date posted: 14/09/2012
This vacancy has now expired.
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The Company:
is the global specialist in energy management, with solutions for power and control, critical power, energy efficiency, automation and renewable

The Role:
The primary role of the Business Marcom Manager is to assist the Country Marcom Head with extending company 's measured awareness, share of voice and preference by delivering strategically sound and tactically superior “self-correcting” communications to targeted markets using all available and appropriate media. The Business Marcom Manager is supposed to continuously integrate, implement and enrich global marketing processes across all businesses and local markets. Further overall responsibilities include developing, implementing, measuring and improving country campaigns targeted at key decision makers, influencers and partners in order to contribute to company 's commercial objectives.

KEY RESPONSIBILITIES:
- Develop, manage and execute the integrated communication plan based on Global Marketing guidelines incl. Figure of Merit (FOM) and country/cluster objectives - ensuring that Global Marketing principles and processes are followed in the country/cluster
- In teamwork with Cluster Marcom Director and Global Marketing allocate and control marcom budgets by customer segments. Develop and implement an integrated local tactical marcom plan based on strategic guidance and local market needs in order to boost sales
- Design and execute marcom plans and programs against measurable goals using the most effective mix of channels and media for the target audience
- Integrate, implement, and help to improve Global Marketing processes locally (such as Strategy, Operations, Web Programs, Brand Migration, Communications, Media relations, Press/Industry Analyst relations, Direct customer acquisition and retention, Events, Channel marketing) while ensuring seamless alignment with local business priorities
- Continuously measure and report KPI and ROI of all activities and programs carried out by mandatory and exact use (enter relevant data correctly, in time, completely) of global Global Marketing Marketing dbases. Based on ROI outcome, drive spending optimization
- Proactively alert Cluster Marcom Director of issues (low ROI due to wrong message, wrong audience, wrong distribution method etc) in order to help others to avoid same failure
- Proactively share best practice with Cluster Marcom Director (high ROI due to addressing high potential audience with right message thru efficient distribution channels etc) in order to help others to increase their own ROI.
Be the bridge builder between global processes and local business priorities, objectives and tactical reactiveness
Requirements

Essential Skills / Qualifications:
- Bachelor degree in Marketing or any related field. If have Master degree is advantage.
- Minimum 8 years of experience in Marketing and/or Communications
- Experience in Country based position (preferred Marketing Communications) in IT, Consumer Products, Banking or Fast Moving Product business
- Excellent in English communication
- Good knowledge in Marketing Communication Mix
- Good relationship with Media
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