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  • Job reference: RMS0156631

Marketing Performance Senior Specialist

  • Sector: Commercial
  • Location: Indonesia
  • Job type: Permanent
  • Date posted: 31/08/2015
  • Time left:
    d h m s
This vacancy has now expired.
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The Company:
a Heavy Equipment Company is looking for a Marketing Performance Senior Specialist

The Role:
Accountable and responsible to analyze performance data of marketing activity calculating •
Accountable and responsible to develop and build forecast models to focus on future business potential and ensure that the forecast assumptions depend on the calculation
Accountable and responsible to identify methodology, perform , and reporting customer loyalty analysis
Accountable and responsible to perform analysis by activities and compare actual vs forecast, review, report, and provide actionable recommendations
Accountable and responsible to compile & compare actual spend vs target and develop analysis report on actual spend vs target
Develop Marketing Expenditure report
Obtain historical rolling average sales to determine baseline for measurement purpose
Input baseline data and incremental sales data into analysis model
Identify what kind of customer loyalty analysis to be performed (i.e. spent & purchase per customer, membership uptake, churn rate, increase sales per customer, referrals, satisfaction index) then perform the customer loyalty analysis
Determine methodology to perform analysis including to identify necessary improvement in the analysis framework

Essential Skills / Qualifications:
Marketing / Business Administration or relevant similar degree.
Minimum of 3 years of experience in Marketing

Desirable Skills / Qualifications:
Only candidates with the rights to work in Indonesia will be considered
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