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  • Job reference: RMS0130585

Marketing Specialist - ETO - 24956

  • Sector: Automotive
  • Location: Coventry
  • Job type: Contract
  • Date posted: 20/12/2013
  • Time left:
    d h m s
This vacancy has now expired.
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The Company:
Our Client is a world leading Automotive OEM which is responsible for some of the most iconic 4x4's & Sports Cars produced. Due to the huge demand for current models and substantial investment in future projects there is a requirement for more resources across the business in engineering & manufacturing on a contract basis.

The Role:
Engineered to Order (ETO) is responsible for the creation, development, manufacture and implementation of niche and consumer defined bespoke products. The role is within the ETO Business Strategy team, and is primarily involved in product concept definition. The successful candidate will support the definition of future niche sports and luxury products, coordinating inputs from a diverse cross functional team, to ensure the product concept, attributes and commercial targets are robustly defined. The role will suit candidates with a keen interest in automotive products and trends along with a good level of commercial awareness. The role provides an opportunity to display entrepreneurial skills through the creation of high profile new products

Essential Skills / Qualifications:
Monitor the competitive landscape and understand the latest automotive product trends to support the ongoing development of future programmes.
Prepare and deliver presentations to communicate product positioning, target customer, and programme rational for future niche programmes.
Engage with creative and advanced areas, including design and research, to identify and develop product concepts.
Work with market research teams to define target customer demographics, and test product assumptions.
Work closely with ETO Finance team to develop detailed commercial justification.
Have previous experience working in an Automotive Marketing, Product Development, Manufacturing or Finance role.
Have a high degree of competitor and market awareness (a background in niche / performance products would be advantageous).
Have experience working in a role requiring cross-functional liaison.
Have a sound knowledge of an established automotive product creation processes.
Coordinate cross-

Desirable Skills / Qualifications:
Have a passion for automotive products, in particular specialist performance / luxury products.
Have a determination and focus to get the job done.
Be creative and willing to challenge conventional thinking.
Demonstrate a passion for continuous improvement.
Have excellent oral and written communication skills.
Have excellent analytical and numeric skills.
Be willing to travel internationally.
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