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  • Job reference: RMS0132199

Product Communications Manager

  • Sector: Commercial
  • Location: Warwick
  • Job type: Permanent
  • Date posted: 08/10/2013
  • Time left:
    d h m s
    (15/10/13)
This vacancy has now expired.
The Company:
A luxury Automotive OEM based in the West Midlands. After continued growth & success there are a number of new exciting engineering projects underway and we currently have requirements for experiences engineering professionals.

The Role:
Increase awareness of Aston Martin brand through contribution to and implementation of a comprehensive communications strategy
Lead responsibility for Product, Heritage and Motorsport: effectively communicate with global media audience
Seek appropriate global PR opportunities;
Establish and maintain excellent relationships with members of the international, national and regional media – develop existing and forge new
Devise and deliver communications launch strategy for future product life cycle; devise international and regional launch plans to achieve maximum high quality targeted coverage across a variety of media platforms
Deliver high quality, targeted international media coverage appropriately times to support sales targets, maximising editorial share of voice, creating desire and aspiration by generating positive editorial comment across a variety of media platforms most relevant to target customers
Ensure creation of appropriate tools and mechanisms to effectively communicate all product news to a global media audience

Essential Skills / Qualifications:
Degree level of education or equivalent with communications experience preferred
Minimum five years previous PR experience with other luxury or automotive brand essential
Excellent written and verbal communication skills with flair for PR writing
Excellent working knowledge of communication techniques and practices
Interest in and enthusiasm for cars and motorsport
Ability to prioritise and organise workload of self and others in a methodical manner
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