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  • Job reference: RMS0096994

Senior Analyst Market Research - 20447

  • Sector: Automotive
  • Location: West Midlands
  • Job type: Contract
  • Date posted: 01/07/2011
  • Time left:
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Job Title: Senior Analyst Market Research - 20447
Job Location: West Midlands
Rate/Salary: Negotiable
Duration: Ongoing
Residency: U.K/E.U

The Role:
Segmentation The Role Reporting to the Jaguar Land Rover Continuous Studies Research Manager the Segmentation Research Analyst has responsibility for:
•Managing the day to day project management of SIGMA Sensor research.
•Providing the business with analysis and reporting related to SIGMA segmentation, including ownership of the JLR target customer process.
•Champion voice of the customer insight for a given geographic area. Be the point of contact for research requirements and coordination / deployment of specific insight to a geographic team (National Sales Company). This will involve reviewing geographic specific output with Operations areas. This is a key role in the market research team, managing the supply of essential data to the business. The role requires:
•The ability to leverage research specific skills and knowledge
•Develop and lead the approach to analyse and report on segmentation data on a global basis
•Work closely with research suppliers and internal clients in cross-functional teams across the business, including external partners (e.g. communications agencies)
•Represent JLR at international syndicate meetings Communicating findings and insights, based on a good working knowledge of the business, to a host of internal clients and external agencies in an easily digestible format is core to being successful in this role

Essential Skills / Qualifications:
•Management of international syndicated research project
•Management of key research agencies to ensure timely and cost effective delivery of study data/reports
•Managing projects within assigned budgets The Person The successful candidate should be highly effective across the following criteria: Business Behaviours
•Demonstrates customer and stakeholder understanding
•Builds relationships cross functionally and with external partners
•Communicates openly, directly and clearly and in all directions as appropriate
•Acts with integrity and honesty Personal Characteristics
•Leads and Embraces Change'.
•Committed to developing professional and technical skills.
•Able to think and work flexibly in a fast paced and deadline oriented work function

Desirable Skills / Qualifications:
•Degree qualified
•Highly numerate
•Market research literate
•Preferably MRS certified or 2/3 years agency experience
•Experience of analysis of market research / trend database (essential)
•Have experience of managing budgets, people and external agencies (ideal
•Expert user of mTAB (or other cross-tab application) (essential)
•Expert user of Excel, PowerPoint (essential)
•Have good presentation skills (essential)
•Passion for cars and strong product knowledge (ideal
•Culturally sensitive / curious

About Fircroft:
Fircroft is a leading provider of technical recruitment solutions to a number of specialist industries, active in over 30 countries worldwide. Our key sectors include: Oil & Gas, Petrochemicals & Process, Automotive & Aerospace, Nuclear & Power, Mining & Minerals and General Engineering.

For further information or to discuss any opportunities, please contact Greg Auburn at Fircroft on +44 1925 25 5464
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