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  • Job reference: RMS0096998

Senior Analyst Market Research - 20450

  • Sector: Automotive
  • Location: West Midlands
  • Job type: Contract
  • Date posted: 01/07/2011
  • Time left:
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Job Title: Senior Analyst Market Research - 20450
Job Location: West Midlands
Rate/Salary: Negotiable
Duration: Ongoing
Residency: U.K/E.U

The Role:
Brand & Communications The Role Reporting to the Jaguar Land Rover Continuous Studies Research Manager the Brand & Communications Research Analyst has responsibility for:
1. Managing the day to day project management of JLRs Brand Health research study (its proprietary international brand tracking study), plus communications research where appropriate, e.g. pre-testing, etc.
2. Providing the business with analysis and reporting related to Brand Health and communications research.
3. Champion voice of the customer insight for a given geographic area. Be the point of contact for research requirements and coordination / deployment of specific insight to a geographic team (National Sales Company). This will involve reviewing geographic specific output with Operations areas. This is a key role in the market research team, managing the supply of essential data to the business. The role requires:
1. The ability to leverage research specific skills and knowledge
2. Develop and lead the approach to analyse and report on brand & communications research on a global basis
3. Work closely with research suppliers and internal clients in cross-functional teams across the business, including external partners (e.g. communications agencies)
4. Represent JLR at international syndicate meetings Communicating findings and insights, based on a good working knowledge of the business, to a host of internal clients and external agencies in an easily digestible format is core to being successful in this role

Essential Skills / Qualifications:
•Management of international research projects
•Management of key research agencies to ensure timely and cost effective delivery of study data/reports
•Managing projects within assigned budgets The Person The successful candidate should be highly effective across the following criteria: Business Behaviours
•Demonstrates customer and stakeholder understanding
•Builds relationships cross functionally and with external partners
•Communicates openly, directly and clearly and in all directions as appropriate
•Acts with integrity and honesty Personal Characteristics
•Leads and Embraces Change'
•Committed to developing professional and technical skills
•Able to think and work flexibly in a fast paced and deadline oriented work function
•Degree qualified
•Highly numerate
•Market research literate
•Preferably MRS certified or 2/3 years agency experience
•Experience of brand / communications research (essential)
•Experience of analysis of market research / trend database (essenti

About Fircroft:
Fircroft is a leading provider of technical recruitment solutions to a number of specialist industries, active in over 30 countries worldwide. Our key sectors include: Oil & Gas, Petrochemicals & Process, Automotive & Aerospace, Nuclear & Power, Mining & Minerals and General Engineering.
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