With Christmas around the corner, the Institution for Engineering and Technology (IET) warn against buying toys based on gender stereotypes. They found that toys geared towards Science, Technology, Engineering and Maths were three times as more likely to be aimed at boys.
The retail industry has improved in recent years, changing their signage in stores – major retailers have dropped the ‘girls’ and ‘boys’ signs from shop floors and sectioned their toys by themes and activity making it more inclusive. However gender specific toys are still prevalent and this report suggests it could discourage girls from choosing a career in engineering.
Michaella Rogers, our Fircroft Regional Director for Australia says;
“We are working hard to build a strong, diverse workforce by representing more women in engineering and within the Oil & Gas sector. With 45% of women feeling there are too few female role models and mentors, we are launching a campaign with the aim to attract and retain a blended workforce.”
Fircroft have built a strong reputation in ensuring women are well represented across all our industry sectors. We hope to build upon this reputation by empowering women in the workplace. Earlier this year we surveyed over 500 women in the industry to get their feedback on a variety of issues surrounding opportunities for women, questions included the impact of marital status, levels of expertise and average salary levels. View our results here.
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