Accessibility Links

Are Gendered Toys Deterring Girls from a Career in Engineering?

12/12/2016
Like postLikeLabel * DEFAULT * en-GB

With Christmas around the corner, the Institution for Engineering and Technology (IET) warn against buying toys based on gender stereotypes. They found that toys geared towards Science, Technology, Engineering and Maths were three times as more likely to be aimed at boys. 


 
The retail industry has improved in recent years, changing their signage in stores – major retailers have dropped the ‘girls’ and ‘boys’ signs from shop floors and sectioned their toys by themes and activity making it more inclusive. However gender specific toys are still prevalent and this report suggests it could discourage girls from choosing a career in engineering. 

Michaella Rogers, our Fircroft Regional Director for Australia says;

“We are working hard to build a strong, diverse workforce by representing more women in engineering and within the Oil & Gas sector. With 45% of women feeling there are too few female role models and mentors, we are launching a campaign with the aim to attract and retain a blended workforce.”

Fircroft have built a strong reputation in ensuring women are well represented across all our industry sectors. We hope to build upon this reputation by empowering women in the workplace. Earlier this year we surveyed over 500 women in the industry to get their feedback on a variety of issues surrounding opportunities for women, questions included the impact of marital status, levels of expertise and average salary levels. View our results here.



Read the original article here.

For media enquiries, please contact Matthew Donnelly, email: Matthew.Donnelly@Fircroft.com 
Tel: +44 1925 281 462


Add new comment
*
*
*
By commenting on this blog you're agreeing to our terms of use

Comments left should relate to the subject of the above blog. Unfortunately job applications cannot be accepted here.

For job enquiries and applications please use our job search and for technical or account queries please contact us.

Back to Top

By clicking "Save" you consent to
receiving matching jobs based on the
job/page you are viewing by email from
Fircroft, as detailed in our privacy policy
Fircroft would like to keep you up to date with our current vacancies and latest company updates via email. Occasionally Fircrofts marketing may contain 3rd party or affiliate information, however we will not share your personal data with any 3rd parties without your consent. From time to time, we might contact you to get your views on the service you have received. To help you get the best out of Fircroft, we may personalise them based on your location and how you use fircroft.com
Fircroft would like to keep you up to date with the latest company updates and vacancies via SMS / Text messages
Your consent options above means that Fircroft cannot contact you about any new or alternative career vacancies. If you want Fircroft to only contact you about the role(s) you have applied for please continue, however if you would like to be considered for other positions please allow us to contact you by changing one or more of the above consent.