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Fircroft welcomes Andrew Yarwood as new Group Head of Marketing

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Andrew YarwoodThe Fircroft Group has recently appointed Andrew Yarwood as their new Group Head of Marketing. Andrew joins the business at a key time for the engineering and natural resources recruitment specialist as they continue to work to a determined growth plan; building on their already impressive global footprint.

Andrew joins the company from Capita Resourcing where he worked for 12 years, most recently as the Marketing Director for their Specialist Recruitment Division. He brings with him a wealth of strategic marketing experience and recruitment sector knowledge and will assume direct leadership for marketing and the tenders teams.

Johnathan Johnson, CEO says: “We are delighted to welcome Andrew into the Fircroft family and I look forward to us working together on maximising our ‘go to market’ strategy in support of our expanding portfolio of sectors and services. Andrew will bring a valuable mixture of leadership, experience and professionalism to the business”.

“It’s a very exciting time at Fircroft - we are making substantial investment in our business across technology platforms and IT infrastructure, in order to better serve the needs of our clients. Alongside this we also recognise that we need to make sure we are positioning ourselves in the best possible way so that we can clearly communicate our expanded offering to a global audience.”

Andrew Yarwood adds: “I’m really pleased to have joined Fircroft - the recognised leaders in their field of technical recruitment services. I am very much looking forward to building on the established brand equity we have generated over our 45 year history and creating a strong marketing proposition that will keep up with Fircroft’s growth plans, both today and in the future.”

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